Here’s a true statement you don’t hear as often: your SEO strategy for 2022 shouldn’t focus on keywords.
These days, most businesses understand the basic concepts of SEO and why it’s important.
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However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.
In this post, we’ll explain what an SEO strategy is, and how you create your own to help you meet your content marketing goals.
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What is an SEO strategy?
An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.
Having an SEO strategy is important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for.
For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages.
Mobile SEO Strategy
Mobile SEO is an important factor to keep in mind when creating your overall strategy. Mobile optimization involves ensuring your site and site content is available and accessible to visitors on mobile devices, so they can have the same experience and receive the same value as desktop browsers.
Mobile optimization is incredibly important, as Google practices mobile-first indexing. This means instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. In addition, 61% of Google search queries in the U.S. occur on mobile devices. So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization.
While it’s not an entirely separate process, there are distinct considerations for mobile SEO like monitoring page speed, responsive site design, local SEO, and creating content that is high-quality, regardless of device it’s viewed on.
What is an SEO?
Search engine optimizers (SEOs) are people who optimize websites to help them rank higher on SERPs and gain more organic traffic. In essence, an SEO is a highly specialized content strategist that helps a business discover opportunities to answer questions people have about their respective industries.
There are three types of SEO that an SEO strategist can focus on:
- On-page SEO: This SEO focuses on the content that’s actually on site pages, and how to optimize it to boost the website’s ranking for specific keywords.
- Off-page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources helps you build trust with search algorithms.
- Technical SEO: This SEO focuses on a website’s backend architecture, like site code. Google cares just as much about technical set-up as it does content, so this position is important for rankings.
Bear in mind that every business has different objectives, so it is an SEO’s job to examine their industry, determine what their audiences care about, and develop a strategy that gives them what they’re looking for.
Below we’ll go over some steps you can take to ensure your SEO strategy sets you up for success.